New Economy / New Rules

Join Kim Howard and the Indiana Small Business Development Center for the latest installment of New Economy – New Rules. This videocast is presented monthly by TechPoint and is FREE.

Join us for April New Economy New Rules: 
“BUILDING A B2C BUSINESS IN A B2B TOWN” 

One-to-one communications of direct email, social media and display advertising, for example, may have blurred the lines between business-to-consumer and business-to-business marketing. But it would be a mistake to think that building a B2C business follows all of the same rules and patterns as building a B2B business.

While B2B businesses may initially seem more complex than their B2C counterparts — such as longer sales cycles, multi-layered sales channels, and less control over the brand relationship — the nuances of a B2C business can be equally as complex and, in some cases, those nuances can carry substantially more risk in the B2C world.

From sales and marketing to product development, and from talent acquisition to corporate infrastructure, our experienced B2C panelists will share their perspectives on the challenges of building a B2C business (particularly doing so in a community with a penchant and reputation for business enterprise software.)

Featuring:

Shawn Schwegman CEO Gusto

Randy Stocklin  CEO  One Click Ventures

Shelly Towns VP Product Angie’s List

YOU MUST REGISTER HERE TO ATTEND