At the start of 2018, Sigstr had no Account Based Marketing program. By the end of the year, over 50% of their new customers came through their ABM program and they had received an “ABM-ie” for their success. But it wasn’t easy—they made plenty of mistakes along the way and experienced significant growing pains as they integrated an account-based strategy into their inbound marketing program. This session will walk through the evolution of a four-person marketing team developing an ABM program, with a special focus on what and how they messed up along their way to becoming an award-winning ABM program.
Lunch provided. Limited space, please register early.
Speaker:
Sarah Tosh, Senior Director of ABM & Sales Development at Sigstr
Working at companies like Salesforce, Return Path, and now Sigstr, Sarah has spent the last 7 years building a name for herself in the emerging Indianapolis, or as locals say “Indy”, tech scene. Sarah joined the Sigstr team pre-Series A funding and was tasked with building a pipeline machine. And let me tell you, she has done just that. Sarah touches all things pipeline related – Sales Development, enablement, events, and now Sigstr’s notable Account-Based Marketing program. Sarah is a lover of process, collaboration, creativity, and of course, hot sauce!
Agenda:
12:00 pm Lunch
12:15 pm Account-Based Marketing Presentation
1:00 pm Sigstr Overview
1:15 pm Open Networking
**Central Time, and don’t forget the time change on Nov. 3!